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Caring Competitive Complete Coverage

At C4 Insurance, we believe in caring, long-lasting relationships. We educate value-conscious consumers.

C4 Insurance: Featured on "Talk Wisconsin"

Our Specialties:

Personal Insurance


Home, Auto, Umbrella, Motorcycle, Watercraft, ATV’s, Recreational Vehicles, Renters, Collectible and Exotic Cars, Scheduled Personal Property, and more.
Business Insurance


General Liability, Property, Commercial Auto, Umbrella, Workers Compensation, Professional Liability, Errors and Omissions, Directors and Officers, Bonds, Employment Practices, Data Breach, Liquor Liability, and more.
Jason Stendalen family

You and Your Family

Term Life, Whole Life, Limited-Pay Whole Life, Universal Life, Adjustable Life, Joint and Survivorship, Long Term Care, Dental, Disability and more.
REIA Members

REIA Members: Arcana Policies

Vacant Property, Distressed Property, Rehab, Wholesale, Home, Auto, Umbrella, Business, Commercial Auto, Life, and more. Existing Arcana Policyholders: Login to the Arcana C4 Insurance Portal.

Open The Right Door Today

We know that choosing your insurance provider can be a daunting task. Why not meet with a certified advisor that will help to arm you with the knowledge and power to make informed decisions? We will help by assessing your needs and requirements while reviewing potential risks and gaps that may be in your current coverage. We use that information to find suitable coverage at market competitive rates that would benefit you.

Why take advantage of a free insurance consultation?

  • You will get an informed and a clear picture of coverages and rating
  • We will help you find the best price
  • We can save you time and money
  • We offer you choices with various insurance providers
  • You will find that it is an easy and informative process

Lines of Insurance
Insurance Carriers
Industry Awards



We care about you! So, whether we are working with you on your home and auto, or your business insurance we take the time to understand what is important to you. We uncover your needs to assure we get the correct coverage to protect you, your family and your assets. We take an education-based approach to make sure you understand the various risks and fit the coverage to you…not try to sell you the same coverage/policy that everyone else may have. We work for and with you.



As an independent agency, we offer you choices. We work with various insurance providers to assure not only that you get market competitive rates, but that we are getting you the best coverage for that price point. Being independent allows us to work for and with you instead of representing the insurance provider. If you were to be unhappy with your provider for pricing or any other reason we can find you competitive coverage/rates with another provider and you still work with the same agent that fully understands your situation.



We are licensed in many different states, and work with you to find the right fit for whatever your needs. We offer our services for personal, business, life, workers compensation, commercial auto, umbrella, disability, long-term care, builders risk, and many other lines of insurance. We also work with other professionals outside of the insurance realm so that we can be a partner and advisor for our clients.



Coverage comes in many shapes and forms. Many people get very concerned when it comes to covering their stuff. The problem is they often fail or neglect to cover one of the most important things…themselves. Make sure you take a comprehensive look at all the coverages you may need. We are here to help you understand your options, and the various products that protect you, your family, your business, and your assets.

Jason Stendalen on "Talk Wisconsin"

Jason Stendalen, Owner/Agent

Jason Stendalen, CIC has been in the insurance industry since 2004. Having worked in various industries before finding a passion helping others in the insurance industry…he brings a unique perspective to helping his clients understand risk. He obtained his Certified Insurance Counselor (CIC) designation in 2015 and takes an education-based approach to helping his clients. Jason feels that many people look at insurance as a commodity- looking for the best price while sacrificing important coverage. He approaches things in a consultative manner making sure to discover the important and pertinent coverage before working with various providers to find the most competitive pricing. He really listens, getting to know and understand the challenges and issues his clients face. He does most of his business by referral and looks to be a partner/advisor to his many clients. Jason works closely with national REIA (Real Estate Investors Association) and travels statewide helping to insure them and their properties. Jason attended DeVry University for a degree in Electronics, has lived in Chicago, New York, and many locations around the Midwest. He lives in Verona with his wife Abby and daughter Delaney where they also own a multi-suite salon.

Scott Petersburg, Owner/Agent

Scott Petersburg has been in the insurance industry for over 25 years, both on the company side and as an insurance agent. He was a territory manager for two insurance companies for a total of 11 years, and has owned his insurance agency since 2003. With experience on the company side, he can better explain the “how” and “why” of insurance. He attended Upper Iowa University and holds a Bachelor of Science Degree in Business with a Finance minor. Scott is member of the Middleton Chamber of Commerce, the Optimist Club of Middleton, and a professional business group. In his spare time, Scott loves boating, motor sports, and golfing.

“I’ve known and respected Jason (Stendalen) for years. My 25 years of experience in the Insurance Industry has taught me to do business with people who have integrity. Jason and I both care about getting our clients the best coverage possible at the best value.” ~Scott Petersburg

Brian Markle, Agent

Brian has been working in the insurance industry since 2014. Before that, he was in the golf industry (watch out, golf outings)! When he and his wife Linsey decided it was time to move back to Wisconsin, he decided insurance was going to be a good fit for him. He enjoys helping his customers find the best coverage designed specifically for their needs. He will take an educated approach to making sure every client understands their coverage and how it is there to protect them in a time of need. Brian enjoys diving into your current coverage to make sure everything is adequate for your needs, and will take the time to explain special coverages when it is needed. His number one priority is to find you the coverage that fits your needs at market competitive rates. He, his wife Linsey and their twin daughters Natalie and Natasha live on the west side of Madison.

Polly Fleming, CSR, Agent

Polly joined the C4 Insurance team in May of 2020 as the Client Engagement Manager. She takes care of your questions, policy changes, payments, and other administrative duties. She also leads and organizes marketing efforts for C4 Insurance. She believes in the power of human connection, honesty and integrity, and she’s thrilled to be working with C4 Insurance to continue to build a strong and successful business that’s built on solid values.

Polly establishes, builds, and nurtures relationships based on trust. She has served as a Marketing Director, an Event Planner, and as a Digital Project Manager. She is a licensed insurance agent in Wisconsin.

Get In Touch!

We are looking forward to insuring you have The Complete Protection that you need!

Office location:

8446 Excelsior Dr. Suite 2

Madison, WI  53717

Mon – Thurs: 8:30 am – 4:30 pm

Friday Summer Hours: 8:30 am – 12:30 pm

Sat – Sun: By Appointment