Caring Competitive Complete Coverage

Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches.

Personal Insurance


Home, Auto, Umbrella, Motorcycle, Watercraft, ATV’s, Recreational Vehicles, Renters, Collectible and Exotic Cars, Scheduled Personal Property, and more.
Business Insurance


General Liability, Property, Commercial Auto, Umbrella, Workers Compensation, Professional Liability, Errors and Omissions, Directors and Officers, Bonds, Employment Practices, Data Breach, Liquor Liability, and more.
Jason Stendalen family

You and Your Family

Term Life, Whole Life, Limited-Pay Whole Life, Universal Life, Adjustable Life, Joint and Survivorship, Long Term Care, Dental, Disability and more.
REIA Members

REIA Members

Vacant Property, Distressed Property, Rehab, Wholesale, Home, Auto, Umbrella, Business, Commercial Auto, Life, and more.

Open The Right Door Today

We know that choosing your insurance provider can be a daunting task. Why not meet with a certified advisor that will help to arm you with the knowledge and power to make informed decisions? We will help by assessing your needs and requirements while reviewing potential risks and gaps that may be in your current coverage. We use that information to find suitable coverage at market competitive rates that would benefit you.

Why take advantage of a free insurance consultation?

  • You will get an informed and a clear picture of coverages and rating
  • We will help you find the best price
  • We can save you time and money
  • We offer you choices with various insurance providers
  • You will find that it is an easy and informative process

Lines of Insurance
Insurance Carriers
Industry Awards



We care about you! So, whether we are working with you on your home and auto, or your business insurance we take the time to understand what is important to you. We uncover your needs to assure we get the correct coverage to protect you, your family and your assets. We take an education-based approach to make sure you understand the various risks and fit the coverage to you…not try to sell you the same coverage/policy that everyone else may have. We work for and with you.



As an independent agency, we offer you choices. We work with various insurance providers to assure not only that you get market competitive rates, but that we are getting you the best coverage for that price point. Being independent allows us to work for and with you instead of representing the insurance provider. If you were to be unhappy with your provider for pricing or any other reason we can find you competitive coverage/rates with another provider and you still work with the same agent that fully understands your situation.



We are licensed in many different states, and work with you to find the right fit for whatever your needs. We offer our services for personal, business, life, health, workers compensation, commercial auto, umbrella, disability, long-term care, builders risk, and many other lines of insurance. We also work with other professionals outside of the insurance realm so that we can be a partner and advisor for our clients.



Coverage comes in many shapes and forms. Many people get very concerned when it comes to covering their stuff. The problem is they often fail or neglect to cover one of the most important things…themselves. Make sure you take a comprehensive look at all the coverages you may need. We are here to help you understand your options, and the various products that protect you, your family, your business, and your assets.

Free First Consultation

There is no greater wealth than wisdom, no greater poverty than ignorance; no greater heritage than culture and no greater support than consultation.

Jason Stendalen, CIC has been in the insurance industry since 2004. Having worked in various industries before finding a passion helping others in the insurance industry…he brings a unique perspective to helping his clients understand risk. He obtained his Certified Insurance Counselor (CIC) designation in 2015 and takes an education-based approach to helping his clients. He single-handedly developed an insurance program for property investors and is the only agent in the state offering the product at this time. Jason feels that many people look at insurance as a commodity looking for the best price while sacrificing important coverage. He approaches things in a consultative manner making sure to discover the important and pertinent coverage before working with various providers to find the most competitive pricing. He really listens, getting to know and understand the challenges and issues his clients face. He does most of his business by referral and looks to be a partner/advisor to his many clients. Jason works very closely with national REIA (Real Estate Investors Association) groups locally and travels statewide helping to insure them and their properties. Jason attended DeVry University for a degree in Electronics, has lived in Chicago, New York, and many locations around the Midwest. He lives in Verona with his wife Abby and daughter Delaney where they also own a multi-suite salon.

Get In Touch!

We are looking forward to insuring you have The Complete Protection that you need!

14 Ellis Potter Ct

Madison, WI 53711

Mon – Fri …… 8 am – 6 pm
Sat, Sun …… Closed
Jason Stendalen, CIC